A run on the strong-smelling durian fruit from Southeast Asia is bringing new prosperity to the Thai province of Chanthaburi.

China’s middle class consumers have been tightening their purse strings, but their appetite for durian – pungent, spiky fruit mostly imported from Southeast Asia – continues to grow.

TRADE promotion agency, ZimTrade has implored local farmers to tap into China's fruit import market which presents an opportunity to earn the country much-needed foreign currency. In 2023 ...