Inside Tag Heuer's $1 Billion Formula 1 Deal
We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...
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How TAG Heuer And Formula 1’s Historic Partnership Will Help Sell More Watches
TAG Heuer continues its unrivalled relationship with Formula 1, becoming the sport's Official Timekeeper in 2025 (again).
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TAG Heuer’s new chronograph celebrates 20 years of Formula 1 and Red Bull Racing
TAG Heuer has just launched a new limited edition chronograph ... and perfect to add to a racing fans watch collection. The TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing has a 43mm ...
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IWC unveils stylish Pilot’s Watch Mark XX inspired by Formula 1
A new watch from IWC—the Pilot’s Watch Mark XX—which draws inspiration from the Mercedes-AMG Petronas F1 Team. The post IWC ...