By aligning AI with strategy, rethinking data and fostering a culture of innovation, B2B organizations can stay ahead of the ...

Human influence based on emotions, experience and trust can create connections that go a lot deeper than what a brand can sell.

Ad Intelligencer's data-driven, full-funnel methodology, and global expertise position it as one of the leading paid ads agencies. Through personalized, results-oriented solutions, it drives ...

As AI sweeps through Davos, IBM’s chief marketing and communications officer reveals why so little corporate data is used for ...

Indeed, 70% of B2B companies see prospecting as an essential part of their new business strategy. Yet prospecting is a more ...

A strong brand reputation acts as a critical trust accelerator in longer B2B cycles involving many stakeholders, ...

Using marketing to grab more market share may be critical for ambitious companies in logistics, as analysts predict the UK ...

IDSA is negotiating with the government to control the digital marketing sites so that direct selling products are not sold through online mode ...

Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and ...

Joshua Morse is a strategic marketing consultant with over 20 years of B2B Product Marketing experience. Before moving into consultancy in 2012, Joshua served as a Product Marketing Manager for ...