Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

In today’s competitive digital world, IT companies must go beyond traditional marketing strategies to establish a strong ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have “room for improvement.” ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Abstract: As 5G networks proliferate globally, the need for accurate, reliable, and scalable positioning solutions has become increasingly critical across industries, such as Internet of Things (IoT), ...

Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

Advanced sensing and positioning capabilities in 5G-A and 6G may allow operators to sell data on the "position of things." ...

Shweta Jain of The Leela Palaces, Hotels & Resorts shares its marketing strategy focusing on cultural storytelling, ...

Despite his initial scepticism that his fame was just a viral moment, Orry’s ongoing dominance in brand endorsements with PVR ...