This journey is also known as a sales funnel because it typically starts with many potential buyers and ends with only a few who actually make a purchase. It’s crucial that you manage your sales ...

Well, Bop It! reminds me of the many new go-to-market (GTM) strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...