Key Points The phases of design thinking aren’t a linear sequence of events. You might find yourself returning to phases ...

Yet, what’s often overlooked is what comes next: the customer motivation journey. This path from purchase ... Instead of questioning their choice, they begin thinking, “This could work.” ...

Understanding the Customer Journey: The Power of Real-Time AI AI is fundamentally reshaping how brands understand and map the customer journey, offering a level of real-time insight previously ...