Reinvention is often associated with the new year, but a low-lift way to try something different without the pressure? Makeup ...

Aptly titled “Almost Lipstick,” the product is more of a glossy lip balm packaged in a nifty lipstick tube. Originally ...

Ditch the cakey look with these affordable foundations that moisturize and smooth for a flawless finish—starting at $5.

These days, you can get practically anything shipped right to your doorstep. Thanks to convenience, affordability and ...

Some of the biggest brands in America, including Amazon, Meta, Walmart and McDonald’s, have recently changed or ended their ...

Brands are selling them as investment purchases, and they are indeed beautifully designed, with ergonomic handles and, in ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In 2025, technological innovation is reshaping the world at an unprecedented pace. These trends are not just incremental ...

A host of bills that would, among other things, update Michigan’s hate crime law, criminalize sextortion and promote school ...

Ford Motor Company released details of its promised $9 million investment in West Tennessee communities surrounding its new ...

The Lipstick Lesbians are transforming the beauty industry, empowering both consumers and brands through education.

The extensive cosmetics drop further evolves Creative Director Hedi Slimane’s endeavors to grow the Maison’s beauty ...