A sentence describing a company's function, markets and competitive advantages; a short written statement of your business goals and philosophies A mission statement defines what an organization ...

Aligning the company’s mission with its culture and values can inspire and motivate employees, foster growth, and strengthen ...

To lead with purpose, you must know your company’s ‘why’ When the right purpose is activated, it provides a strategic filter for decision-making and a north star in times of uncertainty.

Compelling mission statements do not use lingo ... Ask people if they know the mission of the company and if they don’t, don’t shame them, train them. Over time, people will easily be able ...

For those who have started – or want to start – a business, writing a mission statement is fundamental for helping yourself, your investors and your audience understand who you are as a brand. In a ...

Whether written as a mission statement, spoken or merely understood, corporate culture describes and governs the ways a company's owners and employees think, feel and act. Your own business's ...