Company’s first brand campaign highlights how marketers unlock endless possibilities with Zeta NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI marketing cloud, today unveiled its first ...

From $2 to $20, politicians are constantly asking for your money. Find out the surprising reasons behind these persistent requests and how they impact election outcomes.

The advisory, issued recently, requires political parties and candidates to prominently label any campaign content created or ...

In a world where personal branding is paramount, individuals are often marketed like products. Nowhere is this phenomenon ...

Monitor Key Metrics for Better Results; Track Competitor Mentions to Reduce Their Impact; Use Analytics to Overhaul Digital ...

This expanded capability empowers US CPG advertisers to further evaluate the impact of YouTube ad campaigns on driving sales and maximizing return on ad spend. Circana’s proprietary measurement ...

And the use of political applications allow data to be within reach and means of campaign teams. Today, data informs strategy,” Tiquia said. Campaigns use analytics to allocate what can be scant ...

We’ll cover key strategies and tips to help you build and refine campaigns that work. Cross-channel remarketing is the practice of re-engaging users across multiple digital platforms after their ...

Jersey business owners say a new government strategy is not fit for purpose and fails to address the most pressing issues facing St Helier's high street. Jersey's government announced its Future ...

Editor’s Note: This is one of four Q&As with top executives from construction equipment manufacturing companies. Stay tuned for new perspectives next week. OEMs saw mixed growth in 2024 as the ...

After the Hamas attack, Israel launched a devastating bombing campaign on Gaza ... I don't even know if there's a strategy,” he replied. Two days later, at a Committee Room in the Knesset ...