A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project ...

and it was signed by at least 25 members of Jaguar's design team. One of the primary complaints was how the rebrand was handled. The company that went about the rebrand was Accenture Interactive ...

I n the many, many megabytes of memory used to scrawl thoughts about the Jaguar rebrand from last year, only one thing was ...

Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...

At the heart of Jaguar’s transformation lies its commitment to “Copy Nothing,” a mantra instilled by its founder, Sir William Lyons. This ethos is not just a nod to the past but a guiding principle ...

British marque Jaguar made waves in late 2024 when it launched a rebranding campaign ahead of its electric-only, more upmarket push.