Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.

Walmart is known not for making rash, sudden, bold moves. Rather, its M.O. is to deliberate on big changes it makes, a ...

CMO Jonathan Mildenhall explains how Rocket Companies is trying to own the homeownership journey through a brand refresh and ...

Brown-Forman (BF.B) (BF.A) announced a series of strategic initiatives. Brown-Forman has restructured its executive leadership team. This ...

Meta's chief marketing officer warned that greater censorship on its platforms could "harm speech" from the LGBTQ+ community aiming to push back against hate. Alex Schultz posted his feelings on ...

Rocket overhauled its branding to tell a new story to a new customer. Name the most popular, memorable brands in America and ...

The industries in which diverse CMO hirings fell the most include manufacturing (from 71.4% to 14.3%), automotive (40% to 0%) ...

At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” ...

A unit of Bank of Montreal agreed to pay $40.7 million to settle U.S. Securities and Exchange Commission charges that it ...

Here are some before and after pictures of the company's wordmark and logo. Here's a look at how the new wordmark and logo will appear on storefronts. Social media users react to Walmart's logo ...

Rolex may be the giant in Swiss watches, but brands like Christopher Ward are finding their space. This series explores under ...