Leerdammer has launched a new TV advertising campaign that highlights the brand’s “deliciously different” proposition with a ...

Stand out amid the AI craze, create benefit-rich content in your voice and develop genuine connections (and ultimately ...

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Ardonagh Advisory has revealed that it will change its name to Everywhen as part of a major rebrand. The UK platform of the ...

Retail Week recently asked 1,000 UK consumers to name, unprompted, the retailers and brands they feel provide the best ...

Pro tip: Don’t try to reach everyone all the time; be intentional about the frequency, channels, and messaging of your ...

Hugo Boss is positioned for growth with strong cost control and positive sentiment. Read why HUGPF stock offers value with a ...

The overlap between Leica and Panasonic's technology brings into question what a brand name truly means, but Richard Butler ...

Companies must ensure their upskilling programmes empower employees to adapt and thrive in an AI-driven environment.