Brands should focus on creating exceptional products because the product itself is what defines the brand’s value.

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Leerdammer has launched a new TV advertising campaign that highlights the brand’s “deliciously different” proposition with a ...

Ardonagh Advisory has revealed that it will change its name to Everywhen as part of a major rebrand. The UK platform of the ...

If your startup’s growth has stalled, the problem often lies in your marketing or sales strategy. The good news? Growth ...

Retail Week recently asked 1,000 UK consumers to name, unprompted, the retailers and brands they feel provide the best ...

Growing a Events Based Company in the Era of Booming Tourism in India. We assumed that our Client named ABC EVENTS COMPANY wants to initiate and grow its business operations and be in the race with ...

Pro tip: Don’t try to reach everyone all the time; be intentional about the frequency, channels, and messaging of your ...

It’s also the result of a year of working on brand proposition, making changes to the marketing team and how and where its budget is invested, and “inching closer to where we want to be”, says ...

Hugo Boss is positioned for growth with strong cost control and positive sentiment. Read why HUGPF stock offers value with a ...

The overlap between Leica and Panasonic's technology brings into question what a brand name truly means, but Richard Butler ...

Sridhar Balakrishnan, CEO – Duroflex Group speaks on the brand’s new campaign, the focus on an immersive experience, ...