If you thought 2024 was a wild ride for digital advertising, then buckle up because there will be no letup in 2025.

Businesses need first-party data to drive their marketing strategies and enhance ... GDPR and the upcoming DPPA Act, and the impact of cookie deprecation on first-party data strategies.

Premium brand of better-for-you crackers, cookies, snack bars, and baking mixes expected to spur growth and diversify revenue base Enhances Flowers' growth by adding a scaled, better-for-you snacking ...

In reality, it is going to take years for anything material to happen off the back of this ruling. Google is expected to ...

Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024.

In a sweeping conversation at CES 2025, the tech exec opined marketing AI products, using data effectively, tech regulation ...

As we close the chapter on 2024, it’s evident that the year has left a profound mark on the advertising industry in the ...

Off site advertising ... their existing channels and first party data, but it has arrived at a moment of great disruption in the world of marketing. Traditional TV viewership continues to decline at ...

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual ...