Two fires, the Eaton Fire and the Palisades Fire, quickly gained in intensity, turning into major and extremely dangerous ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Search Engine Land » PPC » 5 PPC measurement initiatives to set yourself up for 2025 success Chat with SearchBot Please note that your conversations will be recorded. The marketing measurement ...

What's next in B2B advertising? Dive into Google's market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more.

These are the stories – and the highly specific double entendres – behind AdExchanger’s top 10 comics of 2024.

Kelleher emphasizes that tagging doesn’t just capture performance data but “creates a resilient foundation, reducing dependency on third-party cookies while future-proofing measurement.” ...

Traditional TV viewership continues to decline at the same time that the third party cookies marketers have become reliant ... network’s core value proposition is its audiences and its measurement,” ...

without independent measurement. How you think Google’s U-turn on third-party cookies has impacted things going into 2025? Is first-party data strategy shifting? Ultimately while Google has U-turned ...

Google is putting the brakes on third-party cookies in Chrome, the world’s most popular web browser, starting next year. As you’re probably aware, these data files, placed on our browsers by ...

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual ...

Meta on Tuesday announced it will end its third-party fact-checking program and shift to a user-generated "Community Notes" ...