Diageo has kicked off “Classic or Nothing,” a new ad campaign for Tanqueray. The campaign is centered on the “Classic or Nothing” diner, a touring take on the American diner serving Tanqueray Martinis ...
Cigar Aficionado has been counting down its Top Cigars of 2024 all this week. Yesterday, the magazine unveiled Cigars Nos. 4, 3, and 2. Today, the Cigar of the Year will be named at 10am, with the ...
While wholesalers tell SND that consumers continue to be cautious in the on-premise so far this holiday season, the hope for 2025 is that improving consumer confidence leads to a rising tide across ...
The Coca-Cola Company has appointed Paula Costa as president, emerging category, with responsibility for leading the company’s global ready-to-drink alcohol business. Costa succeeds Khalil Younes in ...
Cognac has seen its share of challenges lately, impacted not only by slower drinks consumption overall but also a marked migration of consumers toward Tequila, which continues to attract more ...