Advertising has become an integral part of video streaming. But, while the business model may seem similar to traditional television, advertisers and audiences have distinct expectations The value ...
Journalism faces a significant challenge in maintaining trust as audiences increasingly turn to online content creators who produce work resembling ...
In 2024, the publishing and broader digital landscapes faced seismic shifts, many of which were beyond publishers’ control. New privacy regulations, ...
Media companies are increasingly exploring innovative revenue models as a strategic element of ongoing efforts to reduce their reliance on advertising and ...
As 2024 comes to a close, it’s clear that this year has been defined by transformative shifts in how publishers and broadcasters approach digital media ...
OpenAI's ChatGPT Search, an AI-driven alternative to traditional search engines, raises pressing concerns for news publishers, including attribution ...
As digital publishers seek to expand their revenue streams, strengthen their data capabilities, and keep pace with evolving adtech, data collaboration ...