The value proposition of streaming may once have been ad-free experiences. However, today’s media companies seek to have as many viable revenue sources as ...

In 2024, the publishing and broader digital landscapes faced seismic shifts, many of which were beyond publishers’ control. New privacy regulations, ...

Journalism faces a significant challenge in maintaining trust as audiences increasingly turn to online content creators who produce work resembling ...

As we barrel into the new year and all that awaits, the media industry is at the nexus of technological disruption, regulatory upheaval, and changing consumer sentiment in terms of media and ...

DCPs offer publishers a path to optimize programmatic revenue and the ability to deliver a personalized, high-performing audience experience As digital publishers seek to expand their revenue streams, ...

News influencers are transforming how people consume information on social media, emerging as a key force in the digital landscape. This new breed of news influencers are defined as having at least ...

Media companies are increasingly exploring innovative revenue models as a strategic element of ongoing efforts to reduce their reliance on advertising and subscriptions. This is significant because, ...

Despite partnerships and claims to support audience reach, Open AI's Chat GPT generates search tool generates errors that risk publishers’ reputations, audience trust and revenue OpenAI’s ChatGPT ...

As organic traffic declines, digital publishers are turning to performance marketing to drive growth. Data-driven methods can foster long-term audience relationships and, ultimately, more predictable ...