In fact, it was his baby, Yeezy, that became a key to Ye’s billionaire claim a few years back. However, even before his ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

The Adidas Fear of God Athletics 2 Basketball, which is touted as Lorenzo’s first performance basketball sneaker, was released on Dec. 6 in both low-top ($180) and high-top ($200) variations. The shoe ...

Kanye West's 'Frosted Blue' Adidas Yeezy 500 features bright blue pops alongside greyish, off-white tones on a sneaker slated ...

Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...

West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...