The Utah Hockey Club's initial application for 'Utah Yetis' was rejected. But the franchise still has options.

The U.S. Patent and Trademark Office has refused a request by the NHL’s Utah Hockey Club to trademark the name Utah Yetis.

Shortly after an NBC affiliate in Utah reported the United States Patent and Trademark Office denied the franchise's efforts to trademark "Utah Yetis" due to popular cooler brand dubbed YETI, The ...

Utah Hockey Club has three months to present more evidence and argue its case to win a trademark for "Yeti" or "Yetis." ...

The Utah Hockey Club is without a permanent name in its first season since moving from Arizona to Utah, but it’s not without ...

Finding a name for a professional sports team has its difficulties. There’s a lot that goes into finding a name relatable to the fan base, but also marketable. So after the NHL’s Arizona Coyotes ...

Coffee aficionados and adventure seekers, rejoice! YETI has officially welcomed the Rambler Pour Over into its permanent ...

Most Utah Hockey Club fans seem to prefer one name over the rest. Is it the right choice? Tribune columnist Gordon Monson ...

With these cold, gray days aplenty, it’s a daily reminder that I need to upgrade my cooler before it finally gets warmer. I’m in luck, though. Yeti, one of our most trusted brands for the job ...

Yeti has dropped a surprise deal on its hard coolers that will save you some big bucks while supplies last. In a rare online sale, Yeti has cut the price of its popular Roadie 24 Hard Cooler to $ ...