There’s no doubting the power of TikTok-viral fashion brands. Over the years, the app has helped us find so many of our go-to ...

Nicola Peltz Beckham just proved once again why she’s a style icon for Gen Zs everywhere. Known for her love of vintage and ...

True Religion, the Y2K-era jeans brand in the midst of a comeback, has been acquired by private equity firm ACON Investments ...

Early 2000s and Y2K fashion was synonymous with many things — velour tracksuits, trucker hats, Ugg boots and low-rise jeans, ...

From JNCO jeans to mini skirts, this Y2K clothing store recycles early 2000s fashion at pop-ups in Connecticut, New York, Rhode Island and Massachusetts.

Millenials and Xennials, rejoice! One of the most iconic collections of the early 2000s is back and better than ever. Louis ...

Kylie Jenner and Timothée Chalamet packed on the PDA during a rare date night while attending the Golden Globes. After ...

This year, rapper Ice Spice wore the look to the Grammys (and the outfit was designed by beloved Y2K brand Baby Phat). Bucket hats were once seen on everyone from the Olsen twins to Charlotte York on ...

You couldn't escape Louis Vuitton's multicolored logo in the aughts. Paris, Jessica, and Nicole—the decades’ most emblematic ...

In the modern world, influencers gone wild and fashion are two closely intertwined realms that drive cultural conversations ...

The brand has always played with the newly coined ... Generations of the past may remember the label’s various influences, from the Y2K layered polo trend that dominated malls and local high ...