Suffering an acute sales crisis in the past five years, as customers stayed away from impressive, but conventional, cars such ...

With Jaguar currently going through a transformation, Bertone showed us what a modern Jag should be well over ten years ago.

Entry to the cabin is via Jaguar’s usual keyless-go technology. Inside, you’re met by an inky black instrument panel, acres of leather and a wonderful sweep of highly polished wood that runs ...

Its main rivals are the BMW 5 Series, the Mercedes-Benz E-Class, the Audi A6, and the crisp new Jaguar XF. For the new model ... Using the electric adjustable steering wheel, and lowering the ...

About Jaguar’s rebranding ... Already killed off in the recent past were the XE, XF, and XJ sedans, as well as the F-Type two-seater and E-Pace crossover. The i-Pace EV will end production ...

Everyone is talking about the Jaguar rebrand. The 30-second launch video, which dropped four days ago, has come in for particular attention. The choice of actors and the lack an actual vehicle in ...

British car brand Jaguar has unveiled its updated logo as part of a rebrand to mark the company's move to electric-only cars. The rebrand was realised by the carmaker's in-house team and unveiled ...

The new logo emphasized the brand's posh English pronunciation "Jag-you-are". Prior to its relaunch as an electric-only brand, luxury car manufacturer Jaguar announced its 'new era ' by unveiling ...

Jaguar’s new tagline, “copy nothing,” feels unnecessary for a brand that’s stood for originality. They say change is the only constant, but change can be a double-edged sword when it comes ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for its lineup, with the first new model slated to launch in 2026.

Jaguar is in the midst of an earth-shattering rebranding campaign that has left the internet confused about its message. Unlike previous campaigns, no car is shown in the visuals accompanying the ...