If you thought 2024 was a wild ride for digital advertising, then buckle up because there will be no letup in 2025.

In reality, it is going to take years for anything material to happen off the back of this ruling. Google is expected to ...

Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024.

As we close the chapter on 2024, it’s evident that the year has left a profound mark on the advertising industry in the ...

Off site advertising ... their existing channels and first party data, but it has arrived at a moment of great disruption in the world of marketing. Traditional TV viewership continues to decline at ...

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual ...

The discussion also covered regulatory compliance, particularly GDPR and the upcoming DPPA Act, and the impact of cookie deprecation on first-party data strategies. Challenges in scaling ...

That’s exactly where the digital advertising industry finds itself ... Second, Google’s delay on third-party cookie deprecation gave some advertisers a reprieve of sorts.

Using the largest proprietary risk and threat intelligence dataset, SecurityScorecard’s experts analyzed how third-party breaches impact the banking sector. With these breaches posing serious ...