Using content in hopes of building brand expertise and trust? Here are four steps to get you headed in the right direction.

Purpose-driven brand stories can make consumers care about you and your product like never before; they're built to foster ...

The overlap between Leica and Panasonic's technology brings into question what a brand name truly means, but Richard Butler ...

Should purpose be reimagined as impact? Does a ‘post-purpose’ era lead to more ethical business? And the bigger question, are ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

If you've been pining for a Richard Mille but are coming up $299,500 short, then this $500 watch may be what you're looking ...

Oxford University Press (OUP) traces its roots back to 1478, and is the world’s biggest university publisher. It produces ...

How Do Businesses Choose the Right Influencers? Navigating the landscape of influencer marketing can be a complex endeavor ...

Andy Powers is the president, CEO and chief guitar designer at Taylor Guitars, responsible for leading the top brand of acoustic guitars into the future. In 2018, he gained widespread attention for ...

So, can a brand truly be your friend? Perhaps the answer lies not in the brand itself but in how it meets your emotional and ...

Trader Joe's is renowned for its many unique and seasonal products, but its festive new cookies bear a striking resemblance to another known favorite.