If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

Should purpose be reimagined as impact? Does a ‘post-purpose’ era lead to more ethical business? And the bigger question, are ...

What does it mean for a visual language to bear the weight ... Tomorrow’s brand managers might evolve into brand programmers, working in virtual “brand labs” with tools that look more like cultural ...

Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the ...

But what exactly does "branding" mean ... it's not just the shoe's features that sell the shoe. Defining your brand is like a journey of business self-discovery. It can be difficult, time ...

William Arruda covers personal branding ... things like harmony, belonging, competitiveness, winning. They are what’s important to you and they inform how you do what you do.

It is a must for any brand looking to launch new product lines ... vision boards in 2025 and what will the landscape look like? Adani Group's Digital Media Head, Chandan Sharma, predicts ...