The context of a text is not the things that appear on the page but the circumstances in which it was written. The context helps to build up a background of how and why the piece of writing may ...

Writers are influenced by their political context: what was happening politically in the world when the fiction was written and set. For example, Orwell’s Nineteen-Eighty Four describes a world ...

The lack of context can also lead to unintended consequences. For example, facial recognition technology has been criticized for its lack of accuracy in identifying individuals with darker skin tones.

Restaurant purchases and beverage and snack consumption are primarily context-driven in all six markets. While consumers may find a certain eatery's image appealing, for example, where they place ...