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Emotions, grand visuals, and a ‘logical story’: One of Universal’s designers on how he makes theme parks so memorable
But to make such an immersive experience work in the real world, designers need to combine excellent stories with grand visuals ... park designer noted that emotions, and its connection with ...
It’s Nice That5d
Turn on the water works: why emotion fuels creative brilliance
Increasingly, creative work is based on research, data and analysis, but raw emotion is the key to true audience connection.