The visual system is the part of the central nervous system that is required for visual perception – receiving, processing and interpreting visual information to build a representation of the ...

Humans and other primates are innately able to perceive fine details, vibrant colors and focus their attention on specific ...

all representation isn’t considered equal. People want to see themselves and or who they aspire to be reflected in the visual imagery the brands they are engaging with put forth. When people see ...

Researchers at Neuro-Electronics Research Flanders (NERF), led by Prof. Vincent Bonin, have published two new studies uncovering how visual information is processed and distributed in the brain. The ...