Daily Meal tried a variety of Aldi's Millville brand cereals, ranking them according to taste. The team found its best cereal ...

Campbell suggests starting with the brand's values. "Creating a successful brand names should come from an authentic idea," ...

Discover why personal branding can backfire in business. Learn from Martha Stewart's case study how a personal brand impacts ...

Campbell's president and CEO says the company still loves soup, but wants a name reflecting all of its interests.

New Jersey-based Campbell's hasn’t been exclusive to the soup business for some time. The company also owns brands like Prego ...

Goldsteins’ Rosenberg’s Raphael-Sacks Inc. Funeral Home will simplify their brand via a name change, as well as open two new ...

The rebrand, which includes a new logo, is slated to launch Dec. 2 during Miami Art Week, when the company will unveil a new ...

Maybe let your Lululemon and Skims cart sit for a second while you check out this chic mockneck pullover and bodysuit at a ...

Long focused on women, the retailer snagged the top spot in the male cosmetics category of a new survey-based ranking of the ...

That’s right, the biggest name in consumer audio, best known for its noise-canceling headphones and wireless speakers, now owns not one but two of the most storied ... makes sound systems for luxury ...

Understand the differences between a trade name and a trademark, the different functions they serve, and registration considerations for business owners.

Herlong Sotheby’s International Realty will be the new name and brand for the agency that has been one of the top-producing ...