I love seltzer. I will partake in an alcoholic beverage. But mix the two, and I’m just not convinced there’s enough heft ...

In 2021, the Nelk Boys launched Happy Dad, a hard seltzer in a standard 12-ounce beer can meant to differentiate it from the “skinny can bulls**t” of segment leaders White Claw and Truly.

Truly Hard Seltzer and several other brands. The company was founded by Jim Koch in 1984. Koch is the chairman of the company ...

So, they came up with a hard seltzer brand that was fashioned after ... it is a whole system for drinking,” Sievers says. “System truly represents what we are doing. Primer was a great name, ...