In the world of hair care, achieving that silky texture and radiant shine is something many aspire to, and TRESemmé Smooth Shine Shampoo is here to fulfill that dream with its impressive benefits.

TRESemmé targeted a niche market of upper income females aged 20 to 50 years in urban Sri Lanka with the objective of winning over users of mass market shampoo users to the category of a 'premium hair ...