Marketing and product teams must speak the same language to align on their goals, key metrics and indicators of success along ...

Curacity CEO and co-founder Nick Slavin said: "Curacity turns upper-funnel marketing from a blind investment into a ...

Amazon Ads' new SQL Generator helps advertisers develop insights using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels.

CES may be about seeing the most cutting edge consumer tech, but Consumer Technology Association CEO, Gary Shapiro, wants ...

Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC signals. This ...

In conjunction with the launch of RAISING, Making Science also announced a fully paid capital increase of €10 million in its subsidiary Making Science Marketing & AdTech. This investment is part of ...

As digital marketing has evolved over the last couple of decades, companies have used affiliate marketing to drive traffic to their websites and generate sales. This article will explore how affiliate ...

If you’re keeping up with the generative AI trends, you’ve no doubt seen the recent explosion in “agentic AI” — AI agents ...

Creating content for your Shopify store can feel overwhelming. You're juggling product launches, marketing campaigns, and ...

Discover how AI and human creativity are shaping the marketing landscape in 2025 with innovative strategies and cutting-edge ...

The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising ...