Persuasion and agreement building are key skills in daily and professional life. Although they are often associated with ...

Though this book is new to the shelves, the concepts it presents are classic. For thousands of years, philosophers have ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

Exploration of key concepts, principles, and overarching themes in social psychology (including conformity, persuasion, social cognition, attraction, altruism, aggression, prejudice, and group ...

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"Facts do not provide common ground because the facts of “the other side” do not seem like facts—they seem fake," writes Kurt ...

And it just makes sense that why shouldn’t psychology be evolved ... This is why I wrote two books on persuasion before Power. Because I thought, well, persuasion must be the vehicle for ...

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Knights, cakravartin, samurai, and philosopher-kings revolt against the form of entropy that occurs when people repeat ...

We asked successful entrepreneurs what helped them grow their businesses. Here’s what they learned about building systems and ...