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Learn how to create a brand story that connects with your audience, earns their trust, and keeps them coming back for more.

On a recent episode of his popular podcast "A Bit of Optimism," host Simon Sinek asks restaurateur Will ... And once you start to resent a friend, it's hard to salvage even the personal part ...

Sinek and Guidara agree that the answer is highly dependent on who the people are. However, Sinek could name one red flag ...