Toys sold for less than £15 accounted for nearly half of the UK market last year, as pressure from the rising cost of living ...

Our mini reviewers met some adorable 7.5in Squishmallows during testing, from Ellie the purple penguin (£9, Argos.co.uk) to ...

Cheaper ‘pocket money’ toys priced under £10 soared in 2024 as UK parents cut costs and adult collectors fuel demand for ...

The Entertainer has unveiled key trends in toy shopping habits from the first month of the year, providing an insight into ...

The British Toy & Hobby Association (BTHA) and Circana presented their annual industry insights at London’s Toy Fair. Held at Olympia London from the ...

Some rare Squishmallows are worth hundreds or even thousands. These are the most valuable and rare Squishmallows. Squishmallows have taken the world by storm. With over 1,000 Squishmallow characters, ...

Gen Z and millennials’ love of soft toys is bringing some cheer to the toy industry. Young adults adore their stuffed animals, whether they are hanging onto the battered old ones from their ...

Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the ...

BLDR sets are designed by Jazwares, the company that took the world by storm with Squishmallows plushies (which also star in their own BLDR sets). Notably, the bricks included in its sets are ...

Melissa Symonds, executive director of UK toys at Circana ... Carter Kench, a content creator and avid Squishmallows collector, told The Washington Post in 2023 that he owned more than 400 ...