It’s been an exceptional year for new baits. This list highlights the best of the best. The Jackall DriftFry's built in lip sets it apart from other soft plastic bass baits. That lip causes a ...

Whether fished on a drop shot, shaken on a jighead for forward facing sonar fish, or even as a chatter bait trailer, this innovative new soft bait does its all. With Berkley's HD Tru Color ...