Bright pink color, a new typeface, and a missing cat in its emblem – Jaguar’s rebrand campaign has been the talk of the town since its launch. It certainly divides opinions for a car maker ...

In fact, Arizona is one of only three states in the entire country with a jaguar population — New Mexico and Texas being the others. The U.S. Fish and Wildlife Service has designated hundreds of ...

Jaguar has unveiled the Type 00 concept, a two-door coupe that hints at the styling of the brand's electric four-door grand tourer coming in 2026. The Type 00 has a long hood and fastback roofline ...

Jaguar wants to make new customers feel like they're involved in the manufacturing process. That's why the British automaker will put out podcasts with some of its key team members. It’s safe to ...

But there’s also the new logo and removal of the “growler” big cat emblem that has adorned so many Jaguar cars over the decades. Many people are up in arms, acting like parent company JLR ...

Opinions expressed by Forbes Contributors are their own. James Morris covers the rapidly growing world of electric vehicles. Everyone has been talking about Jaguar since its controversial rebrand ...

when Jaguar presents "Copy Nothing", a public installation which will showcase Jaguar's new Design Vision Concept. Showcasing the brand's new identity will involve "symbols of change".

Unless you've been living under a rock, you'll not only have seen Jaguar's latest advert for its all-electric new direction, but also the social media controversy the ad and brand overhaul has caused.

Photos of Jaguar's new car have been leaked online ahead of its official reveal on Tuesday night—and it's hot pink. The luxury car brand has faced criticism after it released an advert on X last ...

Jaguar has been struggling in recent years in both the U.S. market and around the world. The company’s American sales peaked in 2018, and worldwide sales have halved since the pandemic.