Over 30,000 bottles were bought this past month alone! Some shoppers have even seen results after just one week.

For even better results, the pros suggest using strengthening shampoos that also contain moisturizing ingredients, such as ...

Not only has this beauty secret saved my hair from years of heat damage, it even has one reviewer raving how their locks have ...

Specifically, shampoos that prevent future damage, address conditions related to hair loss, and create the illusion of ...

Displaced by the Palisades fire in Los Angeles, Amy Liu immediately took action. The Tower 28 Beauty founder mobilized her ...

In between wash days, a dry shampoo can be a savior, according to hairstylist Brendnetta Ashley. She recommends applying it ...

If your shower lineup could use a glow-up, now’s the time to make it happen. Ulta is serving up a mega haircare sale, with jumbo-sized favorites like Olaplex, Pureology, and Redken marked down by 45%.

From skin care to nail products, there’s a cruelty-free alternative that will work just as well — if not better — than what ...

Oily hair is a common challenge faced by many, and it often leaves individuals struggling to achieve those luscious, ...

"Silicones can provide benefits like reduced split ends, improved resistance to humidity, and smoother, shinier hair," one expert told Newsweek.