Customer sentiment analysis is taking a bold leap forward with emotion mapping, real-time tracking and cultural insights.
Now, McDonald’s is at it again, announcing this week a new Pokémon-themed Happy Meal that it hopes will trigger grown-up ...
The highs and lows customers experience not only influence their immediate satisfaction but also build long-term loyalty.
The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...
Auschwitz museum staff work to preserve the memory of over one million victims, navigating the emotional challenges inherent in their roles. Barbed wire lines the road to work for Pawel Sawicki ...
A growing number of AI products in China cater to people's emotional needs, from conversational chatbots to lifelike avatars of the deceased. Social shifts like the impact of the government's ...
The amygdala is important for memory as well, including the integration of emotional responses into memory. The extent to which different brain regions are involved in memory depends on the type ...
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