ESPN is putting some major marketing muscle behind the upcoming 10th season of NBA Saturday Primetime on ABC, which tips off Saturday.

To get to the top, you need to take higher paths. That sounds like good advice for mountain climbers, but it might also apply ...

The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...

The state has begun rolling out materials across the Hudson River to promote an incentive program for employers to reassign ...

Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result. The post Unilever’s Ben & Jerry’s campaign shows why RMNs ...

Joel OwolabiJoel Owolabi In today’s fast-paced digital world, where attention spans are short and competition is fierce, strong visuals can make or break a marketing campaign. A compelling graphic isn ...

The giant Uniroyal Tire on Interstate 94 was expected to advertise the show with a banner before and during the show’s run ...

As the lines between digital and physical retail continue to blur, ShopLiftr's cutting-edge digital advertising platform is leading the charge in transforming how brands and retailers engage with ...

Key Takeaways 59% of consumers prefer buying from familiar brands, making brand awareness crucial for long-term business ...

Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.

AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and Microsoft’s Copilot changing how we create ads, manage campaigns, and even analyze performance.

But with the right strategy, your brand can become the cornerstone of a high-performing marketing campaign that drives real results. On January 16, 2025, at 2 pm, join us for an exclusive live ...