In a rather clever bit of marketing, the company introduced the idea of Pocky Day in Japan on November 11, 1999 - the year being the 11th of the Heisei era, meaning the date could be written out ...
The cover of the picture book "Picky to Pocky no Haiku Ehon ... (Mainichi/Risa Koshiba) New Year's Day is the biggest event of the year in Japan, and families usually get together to eat ...