Explores hidden forces influencing irrational human choices and behaviors. Analyzes human social behavior through psychological and scientific perspectives. Highlights the power of emotions in ...

The University of Nicosia’s Life Changing Ideas series presents a half-day summit exploring the psychology and science behind effective influence and persuasion in professional ...

In this amazing book, Robert teaches six principles to make people say yes. And how to apply this in marketing, sales and ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

Learn more about the teqniques scammers use on their victims and the best way to avoid them.

16 December 2024 Remote therapy proves effective for university students during COVID-19 An evaluation of the University counselling service (UCS) by academics in the School of Psychology has ... to ...

It relies on shared knowledge and assumptions within the audience, making it a potent tool for persuasion ... renewed importance in the digital age. Social media and online advertising frequently ...