Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

Digital marketing is key for businesses today. Google offers free courses and certifications to help you build or expand your ...

Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting ...

View the full release here: "Today’s marketing and creative teams often struggle to provide tangible evidence of their strategic value and business impact,” said John Newall, SVP, Marketing, ...

Adhering to a process ultimately takes away your ability as a creative to surprise clients with your work. Typically, the ...

Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.

The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...

The list below is not an endorsement. Its intention is to highlight the agencies that were shortlisted for the performance ...