Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a ...

New York City where all the hustle and bustle happens when it comes to businesses paving the way for success, is also the ...

Gamesight's State of Performance Marketing Report 2024 offers insights into how game studios can use tailored marketing approaches.

Without metrics to track performance, marketing and business plans are ineffective. For marketers, three primary metrics constitute a starting point for tracking their performance. Once companies are ...

Stronger campaigns have been powered by the revelation that marketing solely to people who are already interested may no longer be enough, a strategic insight we call Performance 5. Here are five ...

When we talk about performance marketing, we’re talking about campaigns with a specific and measurable outcome – campaigns that focus on tangible results to indicate success, which typically include ...

This online marketing and communications specialization takes a critical ... Twitter, and Taboola Interpret ad performance metrics for popular advertising types and develop measurement plans for a ...

Magna Global was awarded the Performance Marketing Agency of the Year 2024 title at Campaign Middle East’s Agency of the Year ...

Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first priority was measurement. However, the study revealed that not just any kind of measurement ...

Organisations can combat this uncertainty conducting a periodic and in-depth analysis of critical online marketing metrics. The experts at Infosys BPM explore eight key performance indicators for ...

Integral Ad Science (IAS) has launch its AI-driven Total Media Performance (TMP) solution. By combining media quality and ...

But one of the things that we have recognized from a marketing standpoint is – brand continues to be really important, and it becomes even more important in a time of crisis, whether it is a ...