On any given night, Jayda Noble’s sneaker designs grace basketball courts across the country. During men’s and women’s college weeknight action this fall, cameras capture the Cal forward’s colorful ...

Noble works intently to touch up a pair of custom shoes she painted for Indiana guard Myles Rice, one of the two boxes Noble ...

Of course paint always covers her university-issued California women’s basketball wear, too. Noble works intently to touch up a pair of custom shoes she painted for Indiana guard Myles Rice ...

BERKELEY, Calif. (AP) — With practice still a few hours away, Jayda Noble sits down at her desk and squeezes some fresh black paint right onto the top of her left hand just below the thumb.