Nike has had a rocky year — here's why a comeback will take time
Nike is the world’s largest sportswear brand but the company has struggled this year. Can Nike's new CEO Elliot Hill turn ...
Nike shifts more performance dollars to brand building as part of reset
The company will also reduce its reliance on promotional activity and paid traffic as it seeks to reclaim a premium ...
Nike's problem is larger than marketing, says JPMorgan's Matt Boss
Matt Boss, JPMorgan equity research analyst, joins CNBC's 'Closing Bell' to discuss outlooks on Nike's challenges, retail ...
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$10,000 in Nike, North Face stolen by group at Dick's in Mount Laurel: police
A shoplifting spree worth $10,000 is under investigation in South Jersey as police look to identify five suspects.
Marketing Week12d
‘A big marketing statement’: Nike CEO puts faith in brand marketing to get business back to growth
Nike’s new CEO has committed to “increase investment in our brand” as it shifts its strategy against a backdrop of falling ...
Awful Announcing13d
More difficult days ahead for Nike as they re-invest in sports marketing
Elliott Hill has been the new CEO of Nike just around 60 days now, taking over for the beleaguered company whose stock is down 27 percent this year, an inverse of the broader market. After a ...
Yahoo Finance27d
Nike was the top brand for influencer marketing in the US this year
Nike was the No. 1 fashion brand for influencer marketing in the U.S. in 2024, according to a report influencer marketing platform Traackr released this week. Traackr scored brands based on a ...