'We lost our obsession with sport': New Nike CEO outlines vision to turn around iconic brand
A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...
Nike’s Strong Performance and Strategic Positioning Earns Buy Rating Despite Mixed Guidance
Nike (NKE – Research Report), the Consumer Cyclical sector company, was revisited by a Wall Street analyst yesterday. Analyst Simeon Siegel ...
Nike’s Strategic Overhaul: A Long-Term Growth Opportunity Despite Short-Term Challenges
In a report released yesterday, Krisztina Katai from Deutsche Bank maintained a Buy rating on Nike (NKE – Research Report), with a price ...
New Nike CEO goes back to basics as investors cool their heels
Nike's new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive's ...
The Other Game
At the DealBook Summit, seven sports stars and experts discussed how building a brand as an athlete has changed.