Paris Saint-Germain’s partnership with Air Jordan, the Nike off-shoot co-signed by NBA legend Michael Jordan, is worth a reported £18m per season. That was on top of the money they were earning ...

A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...

Travis Scott and Jordan Brand have once again gone all out to promote the release of their next sneaker project. After ...

At the DealBook Summit, seven sports stars and experts discussed how building a brand as an athlete has changed.

The past years have proven this is the Nikola Jokic decade in the NBA. Jokic has won three NBA MVP awards and several other ...