Tiger Woods and Nike’s 27-year partnership came to an end when the veteran golfer decided to launch his own clothing label.

B&T reviews the huge year it's been in sports marketing. So huge, in fact, we've started watching the Wallabies again.

Nike stepped in something, and it stinks. After decades of stellar sales and stock performance, the company has slipped into ...

A limited number of fans will be lucky enough to find the earthy tones of the Cactus Jack sneakers under their Christmas trees this holiday season. The Air Jordan 1 Low “Velvet Brown” is set to be ...

The Super Bowl draws huge viewership, making it a prime spot for advertisers. Brands invest heavily in creative commercials.

It’s been another rollercoaster year in the world of advertising, with campaigns causing outrage and delight in equal measure ...

With a history of innovation and a commitment to sustainability, On has had a remarkable journey from a simple prototype to a ...

The Brit has often been criticised for putting sponsorship commitments ahead of tennis and while that accusation was unfair ...

Did Alabama basketball make $5M NIL offer to top recruit AJ Dybantsa? UA athletics director Greg Byrne addresses report.

The past years have proven this is the Nikola Jokic decade in the NBA. Jokic has won three NBA MVP awards and several other ...

He’s about to start his final year of high school and is already pocketing millions from one of the world’s sportswear giants ...

Get to know the best Super Bowl commercials ever—funny, emotional, and unforgettable moments that stole the show.