Strong advertising demand may help the streaming giant recoup the fees and turn the events into free marketing plays ... I ...

From search and retail media to measurement and regulation, we share the seven trends that will shape media over the coming ...

Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to ...

From superhero blockbusters to romantic comedies, Scotland has become an increasingly familiar filming location.

From trying on sneakers in your living room to exploring a new car parked virtually in your driveway, AR wasn’t just a ...

Despite hiccups with a boxing match, the ad revenue a live football double bill would bring is one of the reasons it's worth ...

Riot believed the show would be the first of many produced by its new entertainment division, which would transform the Los-Angeles based company into the next Walt Disney Co.

“Everything we did outside of Korea was reactive, because we didn’t know,” Marian Lee, Netflix’s chief marketing officer ... Korea this month but has no plans to make original content ...

The strategic use of AI technologies by companies like Amazon and Netflix has redefined ... To Project Plans: Just as AI solutions help marketers tailor their marketing campaigns based on live ...

What’s the best movie I can watch on Netflix? We’ve all asked ourselves ... cultural phenomenon the likes of which neither jaded marketing consultants nor armchair pundits could’ve expected ...

That essentially gets you Netflix with ads for free. You'll need an Unlimited Welcome, Unlimited Plus, or Unlimited Ultimate plan to be eligible ... content for a marketing agency, blogged ...

Netflix has been ramping up its efforts in retail, with plans to open two physical stores ... Netflix has put significant marketing dollars behind the show, hosting fan events in cities that ...